Concept
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Strengths:
Mercado de pequeñas compañías de comerciantes actualmente desatendido o ajeno al uso de IT posibilita que exista una gran oportunidad para el negocio.
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the conept is good: to provide SME as needed access to IT business solutions. The areas of the solutions are key for business development.
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Identificaron una buena necesidad
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The business opportunity is unique and is tackling a real need, there is a real and unsatisfied need that they pretend to satisfy. They have gone out to the market to test its idea, as it seems the consumers reaction is positive
Weaknesses:
The software could compete with general business software
Our delivery model is different, the offer will be very specific for the target group, so it wont compete with general biz SW
Delivery: Could integrate even the PC and POS terminal and even the internet access
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Bajas barreras de ingreso al negocio.
Los posibles clientes pueden no entender el beneficio o la importancia del servicio prestado.
Our partners will make the offer with some barrier, it wont be just SW but service and HW.
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SME would requiere lots of training to have full benefit of the system. The team should identify the channels to provide such training or at least initial training at a very low cost.
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There are products in the market that could compete with their product.
Feasibility
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Strengths:
La penetración en el uso de internet en Lima facilita la implementación de éste tipo de servicios.
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The team has advanced in part of the solutions
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Both product and technology are feasible and business seems to be attractive and clearly realistic, based on a basic product that they can adapt to customers needs. The Market strategy is realistic.
Weaknesses:
El producto aún no está totalmente desarrollado, y existe incertidumbre sobre el monto necesario a invertir para terminar su desarrollo y si será exitoso, haciendo el proyecto muy riesgoso.
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The team should lay out a clear road map on how it will develop all the solutions offered and maybe prioritize what solutions would be enough for starting operations in a competititve and effective way.
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No sostenible en el Largo Plazo pues ingresaran nuevos competidores o los grandes competidores se ajustaran. No ofrecen soluciones personalizadas.
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As it seems the team does not have access to intellectual property
Financials
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Strengths:
Asume un crecimiento muy rápido y agresivo en ventas.
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Th "first" version of the product is in the market, they need capital investment to perform the product. The team appears to understand the minutia of their business.
Weaknesses:
Too much optimist in the firs year
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No se tiene claro aún el monto necesario a invertir para la finalización del proyecto.
Deben indicar mayor información sobre el proyecto (TIR, VAN, Payback, etc).
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Unrealistic. The team should explain how the income will be generated and how is it going to bring new customers, specifically the first ones.
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There is no financial information to make a financial evaluation.
Market
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Strengths:
Big market
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The market need has been accurately identified, with a clear need and a customer potential demand. The team has considered most of the market issues.
Weaknesses:
Falta dimensionar el volumen de empresas que facturan por encima de los $200M y que no tienen ya un sistema similar.
No indican las fuentes de información.
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There is no competition anlysis.
Too high market share, almost 25% of the firms with income over $200,000. The team should produces some case studies on how they are going to get the first clients.
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No tienen respaldo o nombre para ingresar al mercado.
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The team has not considered present and future competitors.
Team
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Strengths:
El equipo tiene conocimiento y experiencia necesaria para la implementación del proyecto.
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Good on buisness and IT
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The team seems to be sufficient breadth, balance and quality, they have the knowledge, and apparently the experience needed to make the its idea happen. The team is focused on its target market. From the executive summary it seems that the team has the communications skills to present a compelling story, is concise, clear and direct.
Weaknesses:
It is necesary business people in the team
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El equipo se beneficiaría con la incorporación de un experto en el desarrollo de TI que permita enlazar la necesidad percibida en el mercado con el desarrollo de las soluciones que se brindarán.
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Lack of market analysis capacities within the team
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Equipo muy técnico con poca experiencia en consultoría.
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There is no information about the way the team will face the challenge of future growth.
