Saturday, June 26, 2010

telco 2.0

The Telco 2.0 team’s view is that the way forward is to understand and specify an end-to-end commercial framework for telcos within the two-sided ecosystem. The diagram below summarises this at a high level.

eventexecsummary1.png

2-Sided Telecoms Business Model: Schematic Architecture

The analysis and brainstorming sessions in Nice focused on 7 important aspects of building a two-sided platform strategy:

  1. Open APIs –how to open telco networks to reduce access and/or transaction costs for other retailers.
  2. Retail Services 2.0 – how telcos can provide both their own retail services and the B2B platform services that will enable other retailers to sell products and services successfully through their networks.
  3. Devices 2.0 – how telcos need to access more of the intelligence in devices and exploit it for their own retail services and two-sided business model strategies.
  4. Enterprise Services 2.0 – how telcos’ assets can be used to remove or reduce the barriers other service providers face in interacting with end users.
  5. Content (esp. Video) Distribution 2.0 – how telcos are in a position to make money by helping to restore rational behaviour to the market
  6. Technical Architecture 2.0– how telcos need to be able to easily access a key untapped asset - customer data
  7. Piloting 2.0 – how to succeed and learn quickly.

The key issues and action points in each of these areas are described in the Executive Briefing Report, including an analysis of how current industry initiatives (e.g.s GSMA, TMF, NGMN, MMA, OMTP, OMA initiatives) map against the schematic architecture above.

From top-down analysis...


In the 'Two-Sided' Telecoms Market Opportunity strategy report we identified a number of areas in which telco assets could be applied to produce new sources of value. These areas were determined by exploring how Telco assets (grouped into seven 'service capability' categories) could add value to multiple vertical industries (see chart below)

The Seven 'Two-Sided' Service Capabilities Apply Across Multiple Industry Sectors

diagram



In the report, we also produced a detailed top-down model to size the potential market for each service capability in each vertical.
B2B%20VAS%20Waterfall.png

...to bottom-up analysis...


We are now recruiting a small number of partners to help us fund the next stage of the research project, which is to develop a deeper understanding of the two-sided B2B VAS market opportunity:

  • Its overall potential size and, most importantly, the size of specific opportunities within it
  • The potential ecosystem associated with each opportunity area and the roles to be played within it
  • The business model options for operators and other ecoystem players - who to charge, what to charge for?
  • The nature and volume of transactions that will flow through the ecosystem and the distribution of value among ecosystem players

This is important to operators and vendors within TMT (our partners) because it will give them sufficient detail to support business decisions:

  • A detailed business case to justify investment in specific opportunities

Thursday, June 17, 2010

Supervision (Business Skills)

http://www.pearsonhighered.com/educator/course/Supervision/91065247.page

Tuesday, June 15, 2010

How (and Why) to Stop Multitasking

During a conference call with the executive committee of a nonprofit board on which I sit, I decided to send an email to a client.

I know, I know. You'd think I'd have learned.

Last week I wrote about the dangers of using a cell phone while driving. Multitasking is dangerous. And so I proposed a way to stop.

But when I sent that email, I wasn't in a car. I was safe at my desk. What could go wrong?

Well, I sent the client the message. Then I had to send him another one, this time with the attachment I had forgotten to append. Finally, my third email to him explained why that attachment wasn't what he was expecting. When I eventually refocused on the call, I realized I hadn't heard a question the Chair of the Board had asked me.

I swear I wasn't smoking anything. But I might as well have been. A study showed that people distracted by incoming email and phone calls saw a 10-point fall in their IQs. What's the impact of a 10-point drop? The same as losing a night of sleep. More than twice the effect of smoking marijuana.

Doing several things at once is a trick we play on ourselves, thinking we're getting more done. In reality, our productivity goes down by as much as 40%. We don't actually multitask. We switch-task, rapidly shifting from one thing to another, interrupting ourselves unproductively, and losing time in the process.

You might think you're different, that you've done it so much you've become good at it. Practice makes perfect and all that.

But you'd be wrong. Research shows that heavy multitaskers are less competent at doing several things at once than light multitaskers. In other words, in contrast to almost everything else in your life, the more you multitask, the worse you are at it. Practice, in this case, works against you.

I decided to do an experiment. For one week I would do no multitasking and see what happened. What techniques would help? Could I sustain a focus on one thing at a time for that long?

For the most part, I succeeded. If I was on the phone, all I did was talk or listen on the phone. In a meeting I did nothing but focus on the meeting. Any interruptions — email, a knock on the door — I held off until I finished what I was working on.

During the week I discovered six things:

First, it was delightful. I noticed this most dramatically when I was with my children. I shut my cell phone off and found myself much more deeply engaged and present with them. I never realized how significantly a short moment of checking my email disengaged me from the people and things right there in front of me. Don't laugh, but I actually — for the first time in a while — noticed the beauty of leaves blowing in the wind.

Second, I made significant progress on challenging projects, the kind that — like writing or strategizing — require thought and persistence. The kind I usually try to distract myself from. I stayed with each project when it got hard, and experienced a number of breakthroughs.

Third, my stress dropped dramatically. Research shows that multitasking isn't just inefficient, it's stressful. And I found that to be true. It was a relief to do only one thing at a time. I felt liberated from the strain of keeping so many balls in the air at each moment. It felt reassuring to finish one thing before going to the next.

Fourth, I lost all patience for things I felt were not a good use of my time. An hour-long meeting seemed interminably long. A meandering pointless conversation was excruciating. II became laser-focused on getting things done. Since I wasn't doing anything else, I got bored much more quickly. I had no tolerance for wasted time.

Fifth, I had tremendous patience for things I felt were useful and enjoyable. When I listened to my wife Eleanor, I was in no rush. When I was brainstorming about a difficult problem, I stuck with it. Nothing else was competing for my attention so I was able to settle into the one thing I was doing.

Sixth, there was no downside. I lost nothing by not multitasking. No projects were left unfinished. No one became frustrated with me for not answering a call or failing to return an email the second I received it.

That's why it's so surprising that multitasking is so hard to resist. If there's no downside to stopping, why don't we all just stop?

I think it's because our minds move considerably faster than the outside world. You can hear far more words a minute than someone else can speak. We have so much to do, why waste any time? So, while you're on the phone listening to someone, why not use that extra brain power to book a trip to Florence?

What we neglect to realize is that we're already using that brain power to pick up nuance, think about what we're hearing, access our creativity, and stay connected to what's happening around us. It's not really extra brain power. And diverting it has negative consequences.

So how do we resist the temptation?

First, the obvious: the best way to avoid interruptions is to turn them off. Often I write at 6 am when there's nothing to distract me, I disconnect my computer from its wireless connection and turn my phone off. In my car, I leave my phone in the trunk. Drastic? Maybe. But most of us shouldn't trust ourselves.

Second, the less obvious: Use your loss of patience to your advantage. Create unrealistically short deadlines. Cut all meetings in half. Give yourself a third of the time you think you need to accomplish something.

There's nothing like a deadline to keep things moving. And when things are moving fast, we can't help but focus on them. How many people run a race while texting? If you really only have 30 minutes to finish a presentation you thought would take an hour, are you really going to answer an interrupting call?

Interestingly, because multitasking is so stressful, single-tasking to meet a tight deadline will actually reduce your stress. In other words, giving yourself less time to do things could make you more productive and relaxed.

Finally, it's good to remember that we're not perfect. Every once in a while it might be OK to allow for a little multitasking. As I was writing this, Daniel, my two-year-old son, walked into my office, climbed on my lap, and said "Monsters, Inc. movie please."

So, here we are, I'm finishing this piece on the left side of my computer screen while Daniel is on my lap watching a movie on the right side of my computer screen.

Sometimes, it is simply impossible to resist a little multitasking.

(Editor's note: Fellow HBR blogger David Silverman has some different thoughts on multi-tasking in his post, "In Defense of Multitasking")

Cold Call Tactics That Increase Sales

Cold Call Tactics That Increase Sales

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As social media and web applications have become the hottest networking tools in business, too many sales managers are burying the cold call as an obsolete business practice. If you fall in this category I've got news for you: the cold call is not only alive, it's kicking. And it should be utilized by every B2B sales force.

I see far too many sales teams focus all their attention toward hosting fancy webinars or creating snazzy web-based marketing channels. Still, cold calling remains the most effective way to set up appointments with the right decision makers at your target accounts. A Fortune 50 wireless telecom company hired our firm to train their sales force in the ways of cold calls, and saw a 10% jump in revenue after implementing the tips below. Other clients have seen similar leaps in meetings or demos scheduled, from 20-100%.

So how can you convert phone tactics into actual results? Here are four cold calling tips that will make the sale:

1. Get the direct line of the person that you are cold calling. This doubles the probability of the person answering the phone.

2. Separate your cold calling into two activities: prospecting to find the right person, and call blitzing to get that person on the phone. I recommend prospecting during normal business hours (starting around 10-11:30 am) when administrative assistants are in the office and call blitzing during "call windows," before 8:30 am and after 5:30 pm when admins are gone. Some other great times to call are five minutes before the top of the hour, catching the executives before their next conference call meetings, and holidays like President's Day, when executives are likely to be in the office and other business may be slow.

3. Know the difference between persistence and annoyance. Follow these rules of thumb to be professional while consistently reaching out to prospects: manage the flow of information (make sure it's a constant flow), personalize each message, vary the medium (use an alternating combination of voicemails and emails), and always add value with each subsequent touch.

4. Utilize online resources. There are so many new tools to help you out, including information sources like LinkedIn, Jigsaw, InsideView, and ZoomInfo. With ConnectAndSell you can even outsource your dialing and block an hour to sit at your desk to only talk to live prospects when they get a "connect."

These techniques have helped us set up thousands of sales appointments with strategic executives at target companies. With a good cold calling effort, you can propel your sales team to higher productivity.

What cold-call tactics would you add to this list?

The 4 Ps of Innovation - hbr

The 4 Ps of Innovation

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A few weeks ago, an innovation team was painstakingly working through a meticulously crafted spreadsheet detailing the growth potential of their idea. Executives trying to look smart lobbed in "gotcha" questions about specific assumptions in their calculations. Much discussion ensued.

I was an observer in this meeting. I sat quietly and took some notes. After the meeting the team leader said, "That was a really good review. The executives were really involved and we have deeper buy-in to our plan."

I had a different perspective.

"I don't think a single executive could tell you the essence of the idea, or what makes it compelling," I said. "You survived the meeting, but I don't think you are any closer to convincing executives that they should invest in this idea."

I explained how, based on the pioneering thinking from Rita McGrath and Ian MacMillian, I like to focus these discussions on three simple questions:

  1. "What size matters?" In other words, how big does an opportunity have to be to matter inside a company?
  2. "What is a simple calculation that crosses that bar?"
  3. "What leads you to believe that calculation is plausible?"

Any marketer can quickly rattle off the so-called "4 Ps" of marketing (product, price, place, and promotion). Innovators should also be able to quickly recite the 4 Ps that capture their idea's potential: population, penetration, price, and purchase frequency.

Companies looking at a specific revenue target can simply multiply the addressable population, the penetration of that population, the price per purchase, and the purchase frequency to get to annual revenues. Typically I suggest people try to be quite precise about their target population, give their best estimate based on in-market analogies of the pricing and purchase frequency, then determine what penetration they would need to hit their targets.

This deceptively simple calculation neatly captures many of the elements of an idea's business model. Does the idea target a niche or a mass population? Is it an occasional or frequent purchase? What channel would support the target price point? What kind of support would be necessary given the purchase frequency?

Once you do the 4P calculation (and of course, if you add in a fifth — profit margin — you can look at profits instead of revenue), the focus shifts to finding systematic ways to determine whether the assumptions behind the calculation have any hope of being true.

The deep thinking that goes into creating complicated spreadsheets for ideas can be very useful. But it also can be a way to mistake motion for progress. Make sure you can answer the simple questions before you worry about the complicated ones.

books..

http://govleaders.org/books2.htm

http://www.getabstract.com/summaries/27000000/bestselling/all/paged/en/it-production-and-logistics.html

Questions of Character: Illuminating the Heart of Leadership Through Literature